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Intelligent Data for a Smarter World

Intelligent Data for a Smarter WorldI’ve been thinking a lot lately about next-generation products — products that will have the smarts to respond on their own to rapidly changing conditions.

We can all imagine self-driving cars that distinguish between a life-threatening situation (like a swerving car ahead) or a thing-threatening occurrence (like a scurrying raccoon) and brake and steer accordingly. And we expect automated picking systems will soon know — by a SKU’s size, shape, weight and temperature — which assembly line or packing area gets which products. And it won’t be long before enterprise systems will see and plug security holes across hundreds of systems, no matter whether the data is hosted internally or held by partners and suppliers.

The underpinning for such smarts is data that’s clean, safe and connected — the hallmarks of everything we do and believe in at Informatica. But we also recognize that next-generation products need something more. They also need to know when and where data changes, along with how to get the right data to the right person, place or thing, in the right way. That’s why Informatica is unveiling our vision for an Intelligent Data Platform, fueled by new technology innovations in data intelligence.

Data intelligence is built on two new capabilities – live data map and inference engine. Live data map continuously updates all the metadata—structural, semantic, usage and otherwise— on all of the data flowing through an enterprise, while the inference engine can deduce user intentions, help humans search for what they need in their own natural language, and provide recommendations on the best way to consume data depending on the use case. The combination ensures that clean, safe and connected data gets to whomever or whatever needs it, as it’s needed—fast.

We at Informatica believe these capabilities are so incredibly vital for the enterprise that the Intelligent Data Platform now serves as the foundation of many of our future products — beginning with Project Springbok and Project Secure@Source™. These two new offerings simplify some of the toughest challenges facing people in the enterprise: letting business users find and use the data they need, and seeing where their most-sensitive data is hiding amidst all the nooks and crannies.

Project Springbok’s Excel-like interface lets everyday business folks and mere mortals find the data sets they’re interested in, fix formatting and quality issues, and do tasks that are a pain today to perform — such as combining data sets or publishing the results for colleagues to reuse and enhance. Project Springbok is also a guide, with its recommendations derived by the inference engine. It tells users the sources they could or should have access to, and then provisions only what they should have. It lets users see which data sets colleagues are most frequently accessing and finding the most valuable. It also alerts users to inconsistent or incomplete data, suggests ways to sort new combinations of data sets and recommends the best data for the task.

While we designed Project Springbok for the average business user, Project Secure@Source is intended for people responsible for protecting the enterprise, including chief risk officers, chief information security officers (CISOs) and even board members of public companies. That’s because Project Secure@Source’s graphical interface displays all the systems holding sensitive data, such as social security numbers, medical records or payment card information.

But it’s not enough just to know where that data is. To safeguard all the sensitive information about their products, their customers, and their employees, users also need to understand how that data got into these systems, how it moves around, and who is using it. Project Secure@Source does that, too — showing, for example, that an engineer used payment card data to test a Hadoop cluster, and left it there. With Project Secure@Source, users can selectively remove or mask that data from any system in the enterprise.

You’ll hear us talk about and showcase the Intelligent Data Platform, Project Springbok and Project Secure@Source at Informatica World on May 13 and 14. I hope you’ll join us to learn how our vision and our product roadmap will enable a smarter world for all of us, today.

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