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Customer Centric Financial Services

Customer Centric Finance eBookThe business of financial services is transforming before our eyes. Traditional banking and insurance products have become commoditized. As each day passes, consumers demand increasingly personalized products and services. Social and mobile channels continue to overthrow traditional communication methods. To survive and grow in this complex environment, financial institutions must do three things:

  1. Attract and retain the best customers
  2. Grow wallet share
  3. Deliver top-notch customer experience across all channels and touch points

The finance industry is traditionally either product centric or account centric. However, to succeed in the future, financial institutions must become customer centric. Becoming customer-centric requires changes to your people, process, technology, and culture. You must offer the right product or service to the right customer, at the right time, via the right channel. To achive this, you must ensure alignment between business and technology leaders. It will require targeted investments to grow the business, particularly the need to modernize legacy systems.

To become customer-centric, business executives are investing in Big Data and in legacy modernization initiatives. These investments are helping Marketing, Sales and Support organizations to:

  • Improve conversion rates on new marketing campaigns on cross-sell and up-sell activities
  • Measure customer sentiment on particular marketing and sales promotions or on the financial institution as a whole
  • Improve sales productivity ratios by targeting the right customers with the right product at the right time
  • Identify key indicators that determine and predict profitable and unprofitable customers
  • Deliver an omni-channel experience across all lines of business, devices, and locations

At Informatica, we want to help you succeed. We want you to maximize the value in these investments. For this reason, we’ve written a new eBook titled: “Potential Unlocked – Improving revenue and customer experience in financial services”. In the eBook, you will learn:

  • The role customer information plays in taking customer experience to the next level
  • Best practices for shifting account-centric operations to customer-centric operations
  • Common barriers and pitfalls to avoid
  • Key considerations and best practices for success
  • Strategies and experiences from best-in-class companies

Take a giant step toward Customer-Centricity: Download the eBook now.

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