If the recent MDM and Data Governance Summit was any indication, Master Data Management is an extremely hot topic these days. The summit was highly successful, drawing over 400 attendees comprised of business users and architects of every stripe.
I want to highlight one presentation that spoke to me directly. Quintiles is a company you may remember if you went to Informatica World 2013. Quintiles provides biopharmaceutical development and commercial outsourcing services via a vast network of over 27,000 employees across the globe. At the summit, John Poonnen, Quintiles’ director of product engineering, told of the company’s journey to multidomain MDM, which was key to enabling a web-based platform for delivering real-time insights into patient, study, site, and program activities. Poonnen presented to an audience of over a hundred technology and business professionals.
Quintiles was growing rapidly. Between 2004 and 2011, the company helped to develop or commercialize 72% of the world’s New Molecular Entity (NME) and Biologic License Application (BLA) pharma products. But the company was hindered by inconsistent, inaccurate, data across several silos. Also, their business was suffering from the lack of a 360-degree view into the master data entities, and the company needed to support multiple domains, such as domains for clinical, commercial, and research based data. And finally, because so much of the data was siloed, Quintiles had a limited ability to establish data governance and data stewardship.
Quintiles turned to multidomain MDM, and the company chose a solution that offered the broadest range of capabilities:
- History, Hierarchy and Relationship Management Capabilities
- Externalization (SOA Enablement )
- Data Governance and Data Stewardship Support
- Pharma and Life Sciences Domain Support
- Multiform Support – Operational, Collaborative, Analytical
- Interoperability – Application, Server, Integration Server
The multidomain MDM solution was able to harmonize the data to meet Quintiles requirements, which enabled the company to develop Quintiles Infosario, its web-based portal for delivering real-time pharma intelligence. The solution brought data federation to Infosario, as well as a platform for data exchange, and the ability to set up adhoc data warehouses for experimental purposes.
Quintiles hopes to develop its multidomain MDM solution into a full fledged information hub, through which the company could license intelligence to other pharma companies.
Quintiles’ experience is far from unique, and mastering data continues to be a hot issue for many companies. Multidomain MDM seems to offer the right approach, since companies often have to integrate silos or new data sources acquired through mergers or restructurings. Did you attend the MDM and Data Governance Summit? What was your experience?