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Integration Gives You Muscle. Data Integration with Event Processing Gives You 6-Pack Abs.

6Packabs

Everyone knows that Informatica is the Data Integration company that helps organizations connect their disparate software into a cohesive and synchronous enterprise information system.  The value to business is enormous and well documented in the form of use cases, ROI studies and loyalty / renewal rates that are industry-leading.

Event Processing, on the other hand is a technology that has been around only for a few years now and has yet to reach Main Street in Systems City, IT.  But if you look at how event processing is being used, it’s amazing that more people haven’t heard about it.  The idea at its core (pun intended) is very simple – monitor your data / events – those things that happen on a daily, hourly, minute-ly basis and then look for important patterns that are positive or negative indicators, and then set up your systems to automatically take action when those patterns come up – like notify a sales rep when a pattern indicates a customer is ready to buy, or stop that transaction, your company is about to be defrauded.

Since this is an Informatica blog, then you probably have a decent set of “muscles” in place already and so why, you ask, would you need 6 pack abs?  Because 6 packs abs are a good indication of a strong musculature core and are the basis of a stable and highly athletic body.  It’s the same parallel for companies because in today’s competitive business environment, you need strength, stability, and agility to compete.  And since IT systems increasingly ARE the business, if your company isn’t performing as strong, lean, and mean as possible, then you can be sure your competitors will be looking to implement every advantage they can.

You may also be thinking why would you need something like Event Processing when you already have good Business Intelligence systems in place?  The reality is that it’s not easy to monitor and measure useful but sometimes hidden data /event / sensor / social media sources and also to discern which patterns have meaning and which patterns may be discovered as false negatives.  But the real difference is that BI usually reports to you after the fact when the value of acting on the situation has diminished significantly.

So while muscles are important to be able to stand up and run, and good quality, strong muscles are necessary to do heavy lifting, it’s those 6 pack abs on top of it all that give you the mean lean fighting machine to identify significant threats and opportunities amongst your data, and in essence, to better compete and win.

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