Get Your Data Butt Off The Couch and Move It

Data is everywhere.  It’s in databases and applications spread across your enterprise.  It’s in the hands of your customers and partners.  It’s in cloud applications and cloud servers.  It’s on spreadsheets and documents on your employee’s laptops and tablets.  It’s in smartphones, sensors and GPS devices.  It’s in the blogosphere, the twittersphere and your friends’ Facebook timelines.

Data in motion.  To make use of all this data, you need to gather it together and move it to the right data processing system.  Which system you use depends on what you are trying to do with it; fulfill a customer order, create monthly financial reports, arm a customer service rep handling a complaint call, optimize the routing of a fleet of trucks, or predict global climate change patterns.

Informatica’s data integration capabilities drive your data in motion.  We get it from the most hard-to-reach corners, make sure it’s right (data quality) and in the right shape, and get it where it’s needed.  That sounds simple, but it can be monumentally difficult.  The data is not merely moving, it’s changing and transforming, interacting with other data, and gathering more and more value in the process.  Informatica’s Vibe Virtual Data Machine drives data in motion no matter what kind of data, where it comes from, how fast you need it, or where you’re moving it to.

Data at rest.  Once you’ve gotten the data where it needs to be, you need to keep it all working together across the complex web of applications and systems where it resides.  That means you have to map and maintain the relationships between the data to keep it right, even as the data continues to move into, out of and around the data system, and the entire system itself continues to evolve and morph.

Informatica’s master data management capabilities map and manage the key data entities across the system, keeping it right so that its maximum potential is realized in all the different places and ways it is being used.

Data in action.  The ultimate purpose of data is to act upon it, whether it’s driving a business transaction, triggering an automated response by a machine, or informing a human decision.  But within the overwhelming volume and complexity of data which faces us now, it’s often hard to know what data to act upon and which action to take.  And you have to ensure all the data in action is being handled in the right way to reduce risk and keep everything lean with minimum waste.

Informatica’s proactive monitoring and complex event processing capabilities empower you to monitor the data in real time, sift through all the noise, and decide when action is required.  Our data privacy capabilities make sure that you can do it all securely, only letting authorized people know and act upon the data.

Data in retirement. All data has a life-cycle and eventually it is no longer active. But just because it’s not active doesn’t mean you can get rid of it since business opportunities, legal obligations, or regulatory requirements demand that you keep the data; sometimes for many years or decades. But data at its end of life still needs to be cared for and managed so that the costs are minimized, you can quickly get at it when you need to, and efficiently dispose of it when it is truly not needed any longer.

Informatica’s data archiving capabilities let you retire data from action, whether it involves freeing up capacity in live systems or for retiring data processing systems which themselves are no longer active. The net result is more room for the data still in action to deliver maximum value.

In summary, Get Your Data Butt Off The Couch and Move It!

This entry was posted in Application ILM, B2B, Big Data, Cloud Computing, Complex Event Processing, Data Governance, Data Integration, Data Migration, Data Quality, Data Services, Data Transformation, Data Warehousing, Enterprise Data Management, Integration Competency Centers and tagged , , , . Bookmark the permalink.

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