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It’s Time to Change the Game for Application Data Integration

This week at Informatica World 2013, the Data Integration Hub (DIH) was announced.  It is the first out-of-the-box application for managing data access and distribution across large and complex infrastructures.  It simplifies application data integration projects through the innovative use of publish and subscribe methods to decouple source and destination applicaitons.  Of course we are very excited about the DIH but why should you be?  Well, let me tell you a story…

This is a story about a large, global, organization that has grown through acquisition and innovation over a number of years.  Their application data integration solutions start with kunal9

Do you have an integration hairball?

Do you have an integration hairball?

a few point-to-point integrations that are perfectly manageable.  As the business grew demands to integrate data with more applications grew exponentially. They had quickly gone from dozens of point-to-point integrations to 1000’s with no end in sight.  Add in trends like migration to cloud applications and Big Data analytics and more demand was added.  The business was pushing for more rapid integration of new data sources, better management of large files and quicker on-boarding of new applications.  The pressure was on big time for IT to keep up with business demands, while keeping costs down, and often they were failing in both. There was an application data integration backlog of 6 months, delaying critical innovation projects.  Support and maintenance costs for managing this integration “hairball” was spiraling out of control.

The DIH is their pressure release valve!  It brings the advantages of publish and subscribe logical models to Data Integration.  It delivers automation without compromising control making the business benefits potentially game changing:

  • Application independence – it decouples source and destination applications for freedom of change
  • Real productivity gains  for IT – it dramatically reduces the number of point-to-point integrations by enabling applications to publish once for many subscribing applications
  • No data left behind – it adds control, trust and visibility over all data in motion
  • No more lines  – self-service interface generation empowers application owners to drive projects while IT still maintains governance and oversight

For our customer, the implementation of the DIH meant they reduced the number of point-to-point interfaces by about 70% and cut their interface time to market by 5x.

Powered by Informatica Vibe virtual data machine, the Data Integration Hub is the first out-of-the-box application to provide an alternative to point-to-point integration for managing large, complex application data integration infrastructures.

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