2013 Cloud Data Management Predictions

Ok, I know it’s a little late to post 2013 technology predictions, but with so many good ones published already, I figured I’d sandbag a little and not only post a few of my own but also share a few of my favorites so far. For me, it starts with Mary Meeker’s Internet Trends presentation. 2013 is going to be a year of “re-imagining” enterprise software, from social, to mobile, to cloud, to Big Data and Analytics.

I summarized my 2012 predictions in an earlier post and Informatica already posted some great predictions from the world of data. Here are my 2013 cloud data management predictions.

Master Data Management will catch fire in the cloud

While end users of SaaS applications like Salesforce CRM may not know (or need to know) what Master Data Management (MDM) means, the emergence of SaaS silos and increased data fragmentation means that increasingly users are struggling with:

Cloud-based approaches to MDM will broaden the conversation beyond point-to-point cloud integration to cloud data management and ultimately help accelerate SaaS application and platform adoption in the enterprise.

Cloud deployment options will extend the universal reach of MDM
Michael Vizard recently wrote about the concept of “Two-Tier MDM.” He noted:

“As integration issues become more pressing in the cloud, IT organizations are once again going to discover many of the same MDM issues that have plagued their internal operations for so many years — only this time it will involve a lot more applications that they have less control over than ever.”

In 2013 there will be an increasing demand for cloud-based MDM approaches that deliver the speed of implementation and agility that the business expects, while ensuring tight interoperability and unification with broader, multi-domain (such as customer and product data), MDM platforms for enterprise-wide use.

Integration will help broaden PaaS adoption
Gartner defines iPaaS as:

“A suite of cloud services enabling development, execution and governance of integration flows connecting any combination of on premises and cloud-based processes, services, applications and data within individual or across multiple organizations.”

Platform as a Service (PaaS) has long been the domain of developers. Broadening PaaS with integration as a service (iPaaS), will help expand awareness and adoption within enterprise IT. At the same time, cloud application and platform providers will continue to look for integration technologies that can be deeply embedded, with REST APIs, extensive connectivity and SDKS as well as re-usable templates for the most common use cases.

“Governed self-service” will become the Hybrid IT mantra
My colleague Ashwin Viswanath recently wrote about the importance of user experience to cloud integration adoption. But let’s not forget that “simplicity is the ultimate sophistication.” For ease of use and line of business self-service to be acceptable to the IT organization responsible for managing and maintaining production systems, there has to also be a high degree of what some have called “cloud control.” Cloud and on-premise applications, platforms and infrastructure must co-exist in the era of Hybrid IT and all aspects of governance and data stewardship will become top priorities.

Integration will surpass security as the primary barrier to cloud adoption in the enterprise
Industry expert and author David Linthicum has called Data Integration the Achilles Heel of Cloud Computing. In the Informatica Cloud Dreamforce 2011 presentation, we included a quote from a whitepaper he wrote about the importance of integration to cloud application success:

“You need to consider integration for what it is…the mother of all single points of failure, thus if the data integration solution fails, then critical systems could end up missing critical information, and your business comes to a standstill.”

With SaaS adoption accelerating and going global in the enterprise, integration will surpass security as the primary barrier to adoption. If not considered early and often, SaaS silos will become SaaS sprawl. The good news is that increasingly IT architects are being tasked with building out a cloud data management blue print (as well as governance policies), which is helping to pave the way for SaaS sanity in the enterprise.

May all your clouds be connected in 2013!

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