Dennis Moore, senior vice president and general manager, Master Data Management, Informatica, discusses how MDM can help companies improve customer service.

During this video, Dennis answers the following questions:

• What did you discuss at the 2012 European MDM product advisory council?
• With the holiday season upon us, how can companies use MDM to best serve their customers?
• What have other industries learned from Retail? How can they apply what you have shared with us today?