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Cloud Integration Predictions – The Year in Review

For the past few years I’ve been posting my cloud integration predictions. It’s always interesting to look back to see what transpired and evaluate where I scored well and where I was off base. Here’s how I did in 2011: 2011 #Cloud Integration Predictions in Review. My 2012 cloud integration predictions centered around Data as a Service, Master Data Management, Business Intelligence and enterprise IT adoption of all flavors of cloud computing. Before I throw my hat into the 2013 predictions ring, here’s a review of 2012.


Prediction: Get Ready for Data as a Service
Ok, Data as a Service is a confusing term because it means different things to different people (and vendors). Case in point, the Wikipedia definition was not what I expected. At Informatica, we talk a lot about Data Services and Data Virtualization and I’ve seen some analysts refer to this as Information as a Service. None of these are what I was referring to with this prediction. Instead, I was referring to what data providers like D&B have introduced with D&B360 and the evolution of data.com from Salesforce.com. While Salesforce didn’t mention data.com on their most recent record-setting quarterly earnings call, this space is clearly hot and getting hotter.

I’ll score this as a B+.

Prediction: True Cloud MDM will Emerge
At Dreamforce 2012 we saw a subtle shift from the concept of the Social Enterprise to the Connected Enterprise. Both highlight the need for cloud integration and master data management and that’s also what Informatica announced just ahead of the conference. David Linthicum outlined Reasons Why Cloud MDM Makes Perfect Sense in this post and my colleague Ravi Shankar outlined why Salesforce will be the Catalyst to Propel MDM into the Cloud here.

On this one I think I’ll take an A.

Prediction: Analytics as a Service is Ready for Prime Time
There’s been no shortage of Big Data hype in 2012, but there’s also been quite a bit of venture capital funding in the area of cloud-based business intelligence. Microstrategy Cloud appears to be gaining traction. Google BigQuery is definitely interesting. I’ve seen new vendors come online with collaborative, performance management-based approaches. But prime time?

I’ll give myself a B, but I’d love to be proven wrong. Actually, I’m excited to be on a panel discussion in December with Microstrategy and some business intelligence industry luminaries. Register for the webinar here.

Prediction: Enterprise PaaS Adoption Leads to Integration Platform as a Service
Gartner has gone so far as to distinguish between application PaaS (aPaaS) and integration PaaS (iPaaS) in their definition of platform as a service (PaaS). There are many PaaS predictions these day and it’s clearly next big cloud computing battleground, but at this point it appears to be more about ISVs and less about CIOs when it comes to broad adoption.

I’ll give this one a C+, but it’s definitely moving towards an A quickly.

Prediction: IT Embraces all Flavors of Cloud Computing
Last year I wrote about the shift from cloud skeptical to cloud first. With the explosive growth of the SaaS segment in particular, in 2012 it seems that most IT organizations have gone from a SaaS spree to SaaS sprawl and now they’re looking for proven techniques get to SaaS sanity.

Clearly this wasn’t a bold prediction, but it’s been interesting to watch the dynamics of what Forrester’s Stefan Ried calls, “governed self-service” play out in the enterprise. The era of Hybrid IT has arrived.

I’ll give myself an A on this one, but it was a bit of a layup I know.  If you’re interested in the topic of hybrid IT, be sure to register for the next Informatica Cloud webinar in December.

So all in all, not too bad, but not too bold. Here are my cloud integration predictions from the past few years. I’ll post 2013 predictions next week. Happy Thanksgiving!

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4 Responses to Cloud Integration Predictions – The Year in Review

  1. Darren, Great predictions across the board especially on DaaS. As we discussed/captured in the video at Dreamforce in 2010… We truly believed DaaS was going change the way people think about and use embedded data in software. As you stated it is happening and it’s starting to define a new standard. Now that we have proven that DaaS in a CRM adds value by eliminating DQ problems and dupes, simplifying getting real time access to data and providing insight at the entry point we are focusing on other platforms like MDM. D&B360 for Informatica MDM launched a few months ago and we are looking forward to seeing the results and benefits we believe DaaS will deliver for customers in 2013. Happy holidays to you and the Informatica team.

  2. Pingback: Re-Imagining the Future of Software and Technology as We Know It « In(tegrate) the Clouds

  3. Darren: While I think most of your predictions are spot on, don’t you feel that DaaS has been around awhile now? Jigsaw has been running on this acronym for at least 4 or 5 years.

  4. Good point Tom and thanks for the feedback Tommy! You guys should chat…

    I think the DaaS is going mainstream as it’s become a key part of any CRM implementation. Salesforce buying Jigsaw was clearly a watershed moment. The partnership they formed with D&B and what D&B has done with D&B360 for other CRM vendors are also making DaaS mainstream.

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