More and more business applications are moving from the desktop to the cloud, and electronic trading applications are no different.
Over the last five or ten years, application vendors have established several advantages of running major applications, even mission-critical applications like salesforce.com, over the cloud.
These advantages include:
- Easier and smoother upgrades, which provides much better adaptability and agility in the face of changing market and business conditions, plus a better user experience,
- Better scalability, with newer technology advances, and
- Better portability across a wide array of device types, including smartphones and tablets (especially in the last 2-3 years).
Recent improvements in Web technology, such as HTML5 WebSockets, are helping to speed this transition along by providing several throughput and latency advantages over earlier iterations of Web technology, and even over native Windows applications. Now, application architects can freely choose the technology that provides a better path for growth, agility, and scalability, which is often a Cloud-based solution.
As I write this, a few of our customers who provide electronic trading solutions to their clients are making the strategic move to develop a next generation application based in the Cloud. The main driver for one customer was to be able to take on more clients more quickly and therefore grow the business faster by increasing marginal revenue and profitability. They found that the list of challenges with a thick desktop client to be just too big for growing the business as quickly as they wanted to — or needed to.
Messaging middleware, especially peer–to–peer solutions such as Informatica Ultra Messaging, can be a very important piece of a Cloud-based application. The peer-to-peer “nothing in the middle” model provides applications not just ultra-high performance (whether for high throughput or low latency), but also near-linear scalability, true 24×7 reliability and availability, and business and IT agility. These qualities tie directly to the advantages listed above.
Cloud-based applications, of course, must also contend with the Internet and all that comes with that: support for various browsers and platforms (and versions of each), scalability and bandwidth issues, and mobile devices like smartphones and tablets. New web technologies like HTML5 WebSockets from Kaazing are best positioned to take care of the path from server to the smartphone or tablet, and with JMS connectivity to Ultra Messaging on the back end, can provide a Cloud-based application with a lean, scalable and agile infrastructure, usually with less hardware.
For more, please see our 2011 Efficiency series (#1, #2, #3) on our Perspectives blog, or whitepapers such as Modern Messaging Middleware for Big Data in Motion or Enterprise Messaging Data for the Web.