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That’s a Wrap – Informatica World 2012!

What an amazing week we had last week in Vegas with the Informatica community. I hope you all enjoyed the conference as much as I did. Having spent the last year pulling together the various components, it is wonderful when it all comes together! There were many memorable highlights ranging from  the Product Councils on the Monday, to the pool party that evening to the keynotes on Tuesday including the launch of the Informatica 9.5 Platform, breakouts, hands-on labs, the Executive Summit, the Advisory Boards, the party at Haze nightclub and the closing keynotes.

Here are a few of my favorites – what are yours?

1. Your participation throughout the conference was amazing to see. We have a phenomenal community and, as I mentioned in my opening keynote, let’s keep engaged and drive collaboration, crowd-sourcing and engagement online. Checkout and join the online communities here: http://ow.ly/1MvAeB

2. A vision for our industry given by Informatica CEO and Chairman, Sohaib Abbasi, in his opening keynote. We are at a pivotal juncture in history during which the very essence of computing is changing. Never before have the “where”, “what” and “how” of computing changed at the same time. This is driving “big data” – the likes of which we have never witnessed before. In support of this, Sohaib launched Informatica 9.5 and shared our vision on how customers can achieve ‘Return on Big Data.’ I believe that we are now at the tipping point where hand-coding simply cannot cope with the tsunami that is overwhelming us all. As James Markarian commented in his closing keynote, you must all look at Hadoop and the capabilities it provides – “Innovate, or Die”, harsh words indeed. Checkout the keynote in all its glory here: www.informaticaworld.com

3. The new assessment service called “return on data” provides a revolutionary industry model for understanding the value and cost of leveraging data across your enterprise. We are at early stages, but this is the first ever attempt at defining the core value of data. Indeed return on data (ROD) is the new return on investment (ROI). Take the assessment now at http://ow.ly/1MgocL to see how you fare.

4. The demonstrations during Sohaib’s keynote showcased the power of data as we move from traditional loyalty marketing to social marketing and on towards mobile marketing. But the demo that had me riveted to my seat was the Hadoop one given by James Markarian and Wei Zheng, since it highlighted the power of Informatica in delivering Hadoop as simply a new data processing environment. As you move towards using Hadoop in your company we will be there for you – your developers are now Hadoop developers. Your skills can be deployed to leverage the power of Hadoop in ways that you may not even now be thinking of. Checkout the demo at: http://t.co/OvRUJ1pj

5. Certification is now a must. With our launch of a completely new certification program, it is essential that all customers demand Informatica-certified experts to participate in their projects. Only by insisting and demanding will you be best prepared for success.  It was fabulous to hear this view endorsed by our customer panel on the last day of the conference. We at Informatica will be enabling our sales teams to promote certification while marketing the need and those who are certified. Partners need to demonstrate their skills, while customers need to demand skills. As I mentioned in my opening keynote, when ‘phoning a friend’ … make sure it’s an Informatica certified friend! Check-out the full details here: http://ow.ly/1MvzFo

6. The opening video and the elephant one introducing Mike Olsen, CEO of Cloudera, before his keynote. You can see them both on our YouTube channel here: www.youtube.com/informaticaCorp.

I met many people before the conference who were questioning where to start on their “big data” journey. I hope that the conference outlined a vision for the future of data, while also delivering pragmatic advice and knowledge on driving value today. We are at the start of a major new revolution in which the old world of application-centric computing will be seen as a thing of the past. As Girish Pancha, Chief Product Officer, commented during his keynote: application owners of the past expected to own their data. However, applications of the future will leverage data – a profound change that is driving the data-centric enterprise.

Let me know what your favorite part of the conference was! Meanwhile I look forward to seeing you all again next year – expect to see our Informatica World 2013 dates and location announced soon.

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