Regardless of your specific industry focus, there is no denying that the tsunami of big data is changing the way we do business. Our customers have admitted that along with the anticipation and excitement of being in the midst of this big technological wave, there is also some anxiety about how to manage all this data. We can practically feel the disciplines of data integration, master data management (MDM), data governance and data quality rising up in importance.

But ask yourself this: Do you have a strategy in place today to ensure that the business has confidence in your data? You may already know that Informatica’s data quality solution helps increase revenue, reduce cost and manage risk. But, do you have the knowledge and skills needed to profile, standardize, match and consolidate data as effectively and efficiently as you can?

Clarke Patterson, one of our data quality experts, recently authored a blog entitled Reading the Tea Leaves: Predictions For Data Quality In 2012 in which he talks about the growing importance of data governance and predicts that the data steward will play a central role.

In anticipation of this trend Informatica University’s Certification Group is hard at work redefining our Informatica Certified Professional (ICP) Data Quality track.  Our new Data Quality Developer v9 certification is designed to assure you are up-to-speed on the latest data management skills needed to perform the tasks to do a great job and stand out as a data quality expert. So whether you’re a data steward, an ETL developer or data architect, you’ll be armed with the right skills to easily handle the ensuing data storm.

Are you ready to position yourself as ‘industry recognized’ for your data management role?

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Don’t forget to join us us at Informatica World 2012, May 15-18 in Las Vegas, to learn the tips, tricks and best practices for using the Informatica Platform to maximize your return on big data, and get the scoop on the R&D innovations in our next release, Informatica 9.5. For more information and to register, visit www.informaticaworld.com.