What Tim Tebow and CEP Have in Common?

Actually, not much, but I couldn’t pass up a chance to mention Tebow in a blog after yet another miraculous victory.  Seriously, there’s actually some interesting commonality with CEP and not just Tim Tebow, but most NFL quarterbacks.

Tim Tebow loves CEP

In his new book ‘Event Processing for Business‘, father-of-CEP, David Luckham says, “In today’s fast-paced corporate environment, real-time events require immediate action. Event processing (EP)-the ability to  collect, analyze, and react to real-time events-is a key component of twenty first century business information systems.”

A successful NFL quarterback needs to do the same thing on a football field. They need to quickly correlate events that constantly change and act immediately to maximize the probability of success.  Like business, there are prepared plays/processes, but one cannot always depend on the past for future predictions. The quarterback can step back and make adjustments (called and audible) based on what he sees the defense doing.  He then has to quickly scan across the field and make a split second judgement and act.

CEP (Complex Event Processing) can give businesses similar capability by allowing them to watch for changes in real-time events, correlate them and create actions that range from notifications to automated process kickoffs.  Luckham’s book provides dozens of real examples of this through many idustries. Here’s a quick sampling:

  • Airline baggage handling – 42 million items mishandled or delays in 2007 costing airlines $3.8B. Event processing correlates common bag handling issues to alert of missed loads, traveler transfers and more events that can help to reduce the time between problem identification and resolution.
  • Targeted Marketing – how a bank uses CEP to correlate transactions to marketing offers and improve up-sell success before customers purchase services and products from a competitor.
  • Fraudulent Credit Card Use – Identifying patterns of use with stolen credit card before larger losses are experienced.
  • Logistics cases ranging from truck fleet management to trains – Using geospatial and weather information to more quickly identify future hazards, re-route and save precious time to meet delivery SLAs.
  • Large City Police Departments – To lower the rate of recidivism, CEP is employed to correlate parolee releases and threat levels to improve neighborhood security (by increasing patrol visits) and proactively identify possible suspects based on proximity of crime and felon addresses.
Many more examples are available in the book, which I encourage you to check out. Tweet something funny about Tebow and CEP and I might send you my copy of the book .
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