One of the hottest areas of master data management (MDM) is using high quality master data to drive revenue by supporting sales and channel operations. Informatica customers have racked up some terrific successes using MDM to generate a single, reliable view of customer and account information—and here’s a key reason why.

Acquire & Retain Customers with Trusted & Complete Customer Data

With Informatica MDM and Informatica Data Quality, sales and channel personnel gain hands-on control of customer data, product data and channel partner data and the relationships between this data. Those customer-facing teams no longer need to spend most of their time hunting for information in the CRM system, SFA system, billing system, partner management and other systems and reconciling it in spreadsheets. And they don’t need to wait on IT to round up and deliver the data they need right away.

If you’re wondering how this works, check out our six-minute how-to demo on MDM for customer account and channel partner management. This new demo offers a practical, step-by-step walk-through of how a sales, marketing and channel operations personnel can evolve from trying to sort through the clutter of contradictory data from multiple systems to leveraging a single, actionable customer account data set that powers a 360-degree customer view in their CRM system so they can improve customer acquisition and retention.

Self-service for non-technical users is the key. We’ve focused on ease of use for business users, and in the demo you can see Curt Pearlman, MDM solution architect, show you how you can easily:

• Generate golden records from inconsistent customer and account data across multiple systems
• Create single views of hierarchies of customer divisions, subsidiaries, and geographic location
• Enrich customer and channel data to reflect sales potential, product penetration, channel gaps and channel conflicts, and more

This demo also highlights some of the challenges that your company might face. For instance, are your sales and channel partner teams in need of a way to better manage the dynamic nature of customers with multiple divisions and various name renderings? If they have a confused and kaleidoscopic view of those customers, chances are they’ll suffer missteps in customer account management, cross-sell and up-sell, channel coverage and more. And that adds up to revenue lost. Start managing your customers—and your customer data—as a strategic asset.

Watch the six-minute how-to demo here. Let us know what you think.