As Marc Benioff notes in this TechCrunch article: “We see cloud databases as a massive market opportunity that will power the shift to real-time enterprise applications that are natively cloud, mobile and social.”
Now what if there was a way to easily migrate your current databases to this mulitentent database in the sky? That’s where Informatica Cloud comes in. Today more than 1000 companies, large enterprises to SMBs, rely on Informatica Cloud to integrate over 10 billion records a month between cloud and on-premise applications. Our goal is to make it easy for organizations to migrate to Salesforce CRM and Force.com and then synchronize their cloud data with other systems. This ensures that Salesforce is integrated tightly with their business processes and ultimately ensures that organizations get the most value from all of their business applications and platforms.
Many companies rely on Informatica to deliver real-time integration between Salesforce and back office systems such as Oracle or SAP. Replicating cloud-based data with on-premise data warehouses is also a very common use case for Informatica Cloud. Today, we announced that we are extending Informatica Cloud to make it even easier to migrate any legacy database – the schema AND the data – to the cloud, with Database.com. And the best part is you can do this without setting up any new hardware or software – or even writing any code.
As Juan Carlos Soto, senior vice president and general manager, Cloud and B2B, put it in Informatica’s supporting announcement for Database.com:
“With its self-service approach to cloud integration, Informatica Cloud provides a powerful and cost-effective means to integrate Database.com with enterprise applications and information using just a few clicks of a mouse.”