Our customer executives delivered some inspiring presentations at our recent Informatica World conference on how master data management (MDM) is enabling strategic business imperatives such as increasing revenue by making more relevant cross-sell offers, improving regulatory compliance with more effective reporting, and streamlining key business processes such as order-to-cash to improve the customer experience. A big thank you to all the presenters for sharing their stories!
These innovative companies are using MDM to better leverage their business-critical data about customers, products, channel partners, suppliers, employees and so on to do two things: 1) enable strategic imperatives or 2) solve pressing business problems. If you were at Informatica World this year, but were unable to attend these MDM customer sessions, you can get access to the presentations online by searching for these titles.
- Maximizing Customer Value by Operationalizing Customer Centricity Using MDM at Merrill Lynch
Find out how a major global wealth management firm shifted its view of customer data from account centricity to customer centricity, giving end users desktop access to customer information that makes every interaction more relevant and productive. Learn how Informatica MDM helped Merrill Lynch give its employees a more strategic understanding of customer relationships and an improved ability to target cross-sell and up-sell offers for greater customer loyalty and revenues.
- Johnson & Johnson’s Road to a Perfect End-to-End Commercial Experience—a Multidomain MDM Case Study
Learn how Johnson & Johnson Health Care Systems used Informatica MDM to improve compliance and streamline critical operations by consolidating key business processes across 14 operating companies in four global regions. We’ll detail how J&J developed five distinct and separate core masters. We’ll also discuss the process of building a data governance organization that includes ownership by the business and partnership with IT in order to create a global data governance process for managing shared data.
- St. Jude Medical’s Accelerated MDM Journey: From Mastering Compliance to Mastering Products
Find out about this medical device company’s MDM journey, which began with using Informatica MDM to first meet Physician Spend Compliance in just 10 weeks, and how that initial success paved the way for the next steps in the MDM journey of managing product data and transitioning to a centralized hub strategy for master content requests. Learn about the practices and lessons learned by St. Jude to accelerate the delivery of MDM functionality and support a dynamic business environment.
These presentations offer some great examples and insights into real-world MDM deployments that are improving sales, compliance, operations, and more. Want to see a basic MDM 101 session? Check out Ravi Shankar’s presentation titled, Master Your Data and Your Business Using Informatica MDM. Interested in implementation best practices? Check out Informatica MDM: Top 10 Implementation Best Practices. Take a look at all of these presentations in our Informatica World post-conference site.