If you’ve wondered exactly what type of impact master data management (MDM) can have on improving B2B sales here’s a terrific opportunity to find out first hand!

I’m delighted to announce that Kodak, the multibillion-dollar global imaging company, will be joining us for a must-attend webinar on how it’s using a multidomain MDM solution to enable customer centricity and empowering its sales, marketing and customer service teams with access to a single customer view.

Click here to register for this online event, hosted by CRM Magazine and streaming live on Wednesday, November 10 at 11 a.m. PST/ 2 p.m. EST. You won’t want to miss this.

Kodak’s Thomas Vandelogt, business analyst, Worldwide Information Systems, has graciously agreed to share Kodak’s experiences using Informatica MDM as a foundation to become customer-centric by giving customer-facing teams access to comprehensive, accurate data about B2B customer accounts. He will also share the results Kodak has achieved.

You’ll learn how Kodak is benefiting with a comprehensive, reliable view of customer data that spares revenue-generating teams from searching for and reconciling inconsistent information from disparate systems.

If you are interested in learning from Kodak’s experience and best practices for linking MDM to a strategic business imperative, gaining executive sponsorship, securing buy in to a long-term vision and using a phased approach for quick demonstrable results, you won’t want to miss this webinar. Learn more.