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MDM Becoming More Critical in Light of Cloud Computing

Over the weekend note blogger David Linthicum did a blogpost on eBiz regarding master data management (MDM) and cloud computing. The crux of David’s argument is that while the profusion of cloud computing will exacerbate the need for MDM, the rush to embrace cloud applications could potentially drive MDM into the background at many companies. That, ironically enough, since organizations can save so much money by replacing big enterprise systems with lighter SaaS applications, in the headlong rush to embrace cloud applications “MDM will be an afterthought” and get pushed aside even as the need for it intensifies.

I agree with David that the migration to cloud computing is going to further spark demand for MDM, but I don’t agree that MDM is going to get pushed aside. The reason I make this argument is that we already have a few customers at Siperian who are using MDM with cloud-based applications, and it’s working out very well. These customers are combing MDM with the cloud in the following two ways:

1. Using MDM to create a single version of the truth before enabling the cloud-based applications (i.e., they’re cleaning up data from multiple in-house CRM systems, and feeding reliable, consistent customer data into Salesforce.com)

2. They’re combining customer and other forms of data from the cloud-based applications (e.g. Salesforce.com) along with internal CRM applications to create a single version of the truth to enable operational and analytical business processes.

As organizations grow the number of cloud based applications, they have to control the key data that they will use across those applications as well as internal applications and data warehouses. MDM enables organizations to do just that—either for enabling cloud-based applications or creating a single view of the master data across cloud-based applications and internal applications. Thus a strong foundation of MDM will be the key to successfully taking advantage of cloud computing.

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2 Responses to MDM Becoming More Critical in Light of Cloud Computing

  1. Naveen Negi says:

    There is another possibility though i.e. a special case application of ‘Cloud Computing’ to offer MDM as a service something on the lines of DB in a cloud , a concept which is already in advanced stages of research in MIT and other places.
    All in all the traditional way of implementing a MDM system will change something which likes of Siperian and its competitors will have to think about .
    I see a clear advantage in favor of the big players in the market who actually have resources and the means to implement a huge CLOUD which would offer MDM as a software service to clients in a niche domain .
    This might find favor with small/medium scale business who might want to leverage benefits of going the MDM route while paying a modest price for utilizing the ‘CLOUD’, or even other enterprises who do not wish to invest big time into storage and other requisite hardware and infrastructure to build and support a MDM in house.
    –Naveen Negi

  2. Cloud Computing says:

    I’ve been searching about Cloud Computing and reading your blog, I found your post very helpful :) . I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. I have seen many good sites which are offering these services.You can check one of them here at http://www.keycommonline.com

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