Having been up and talking to customers late into the night on Tuesday, I wasn't looking forward to Waking up early for the breakout sessions. However, I was really glad I did otherwise I would have missed the highly informative session on orchestration and human workflow. Like myself, the audience came actively seeking out this session as they had been hearing about this exciting new technology from Informatica, at the various keynotes, kiosks and breakout sessions.
The Informatica product managers did a great job at introducing the concept, discussing the advanced data integration capabilities and also demonstrating the unique value proposition from a technology perspective. They made a very compelling case for for the use of process-driven data integration as an natural extension for Informatica's data integration capabilities. For me, however, the takeway from the session was to hear a real customer speak about how this new technology from Informatica was providing them with a flexible technology to advance their architecture and rapidly deliver information-centric products to the various stake-holders in their business model.
As a keen observer of how this year's event is progressing, I must say that I have been very impressed with the way many of the breakout sessions at this Informatica World have included a real customer story. Most of the sessions that I have attended have either included a real customer as a co-presenter or a real customer use case. As they say, the proof is really in the pudding and when I hear real customers talk about the various Informatica products and technologies, it is extremely gratifying.
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