You know the expression “Seeing is believing”? Well, it is even more true for data management projects. Getting sponsorship much less funding for data management projects like data quality, CRM, MDM, data warehousing, or other such enterprise-encompassing initiatives is very difficult at best. What should you do?

Today I am doing a webcast with Informatica on just this topic. The answer lies in your ability to demonstrate the true state of the data — “seeing” the problems by performing data profiling on your data. Nothing says “Houston, we have a problem” more than viewing the profiling results. It will make believers out of the most difficult people!

I hope you enjoy the presentation.

Update: Questions and answers from this event can be in the following post – Profile Early, Profile Often