SubscribeThe New Informatica.com and You
Posted in Customers, Informatica World, Solutions and Products by Chris Boorman | No Comments |
Today, we launched an entirely new version of the Informatica company website - www.informatica.com
In this day and age, a blog posting about a new web site may not seem that interesting, or is it?
Well, I think it does get interesting when you consider why we did it, what it means and how it reflects the evolution of Informatica.
You see, we've changed a lot in the last few years. Our heritage of only being a Data Warehousing company has long gone. We've expanded our technology offerings, acquired companies and broadened our message.
The existing website was very much a 1990's style place - crammed full of technology. It was a place where you went if you wanted to know about our products - and you had to speak our language. But it hadn't kept up with what we were about, and didn't think about "you"…
Us versus You!
Our new website is designed to think about who you are and what you might be interested in. If you're a business user, it speaks your language. If you're a technologist then it speaks your language. You can navigate by business solution, or technology solution, or product. It gives you the clear choice. It also talks about our solutions in plain english - not some technical gobbaldy-gook. We've simplified the site and made things easier to find. We've brought our customers to the fore and pushed ourselves back.
Content Delivery
Our old site simply presented our content - with little thought to who you were or what you wanted. You had to be impressed with how much we could write! Our new web site tries to simplify everything. Ultimately the content is still there - but it's arranged more elegantly and only drills into the detail if you want to drill into the detail! I believe you need to be able to understand what we do within a few seconds - nobody wades through reams of online content anymore!
A New Informatica
ETL and Data Warehousing is now one small, but important, part of our story. We're about helping companies to get value out of their data - whether it's in the traditional enterprise, in the clouds or spread across global supply chains.
Our new web site tries to reflect this. It shows us as a modern provider of technology relevant to this global information economy we live in. Our heritage is still technology, but we're far more than that. We're about enabling the business, delivering trusted information for regulatory compliance, enabling Cloud Computing, managing data flows across supply chains and much, much more.
Today the world is changing and the new Informatica is all about helping companies deal with that change, and gaining the greatest value possible from the most important asset - their data.
Our new web site tries to capture this and is the launching pad for demonstrating our relevancy in today's modern internet-based world.
We hope you like it.
