Informatica Data Quality

What impact does a sound data quality strategy have on the business? In this recently recorded interview, Informatica’s Chief Marketing Officer, Brian Gentile shares first hand experience about how data quality solutions can increase revenue through more accurate identification and targeting of prospects, as well as higher customer satisfaction and retention. Brian discusses how an organization that proactively manages its data quality can generate significant saving and lower operating costs with the removal of redundant customer data.

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