Digital Strategy and Architecture

Digital Strategy and Architecture
Digital Strategy and Architecture
The subject of digital strategy came up at an MIT CISR conference I attended earlier this month.  To organizations that were founded and built on a digital foundation (such as Google, Amazon, HubSpot) this is nothing new, but to the majority of organizations, this represents significant disruption and change.

What is digitization? 

It can take many forms.  Here are a few types of digitization of business and examples:

Products that add digital components Sports equipment with sensors for immediate feedback
Products sold through digital channels Conde Nast magazines
“Solutions” that are assembled and delivered in digital channels USAA Insurance
Products that are entirely digital Apple iTunes, eSurance, PayPal, Google
Companies monetizing their data Healthcare clinical data

The really interesting thing about digitization that you can see from some of the examples above is that it enables new competition to enter your space and competitors to leap industry boundaries.  The concept of “barriers to entry” itself is eroding.

The Impact of Digitization on IT

Some interesting facts from MIT CISR’s research with Boards of Directors on digitization jumped out at me:

  • Board members estimate that 32% of company’s revenues are under threat from digital disruption.  This is a really stunning number when you think about it.
  • Half of Board members believe that their board’s ability to oversee the strategic use of IT is “less than effective.”
  • 26% of Boards hired consultants to evaluate major projects or the IT unit.
  • 60% of Boards want to spend more time on digital issues next year.

The Impact of Digitization for Architects?

It boils down to two things:

  1. Architects need to deliver a digital platform to enable business agility in a time of increasing competition and disruption. This includes standardization around business processes, data, and the platform.
  2. Architects need to get more proactive in the strategy process for their organizations both in terms of the platforms and architecture and in terms of a general understanding of the challenges and opportunities that arise from digital disruption.

For more on enterprise data architecture, best practices and reference architectures see the eBook:  Think “Data First” to Drive Business Value