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Data is the New Control Point

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LovEconomics 2016 – Digital by Heart

Did you know that there were 3X as many searches for “gifts for boyfriend” than “gifts for girlfriend” in February 2015, due to Google? In the past I blogged about LovEconomics on what people spend for valentine’s day.  British shoppers spend in average 119 GBP, while Germans for example only spend 59 GBP. How much are... more

Where Should Consumer Goods Companies Invest: Product or Consumer Data

Social Media is now a key part of Consumer Goods’ Companies (CG) marketing strategies.  For some years now it has been touted as a vehicle for CG to connect directly with end consumers to build direct relationships, and hence increase brand loyalty.  In 2015 both The Economist and the Harvard Business Review heralded the ever expanding... more

Part 2: Can eCommerce PCM Mess with Enterprise PIM?

A guest post by Aditya Jain, Assistant VP of Services at Nvizion Solutions Pvt. Ltd. Nvizion delivers in-house innovative solutions & highly specialized consulting services based on industry leading platforms for the business domains like omni-channel commerce.   This article evaluates Informatica MDM – Product 360 and Product Management apps of the leading Ecommerce platforms... more

GDPR – The Next Major Data Privacy Challenge

The recent release of information around the new EU General Data Protection Regulation (GDPR) has highlighted a number of areas of the new privacy regulation that will prove challenging for many Financial Services institutions. In broad terms, the aim of the regulation is to enable citizens to take back control of their own data and... more

The Holy Grail of EA – Agile Planning

One of the “holy grails” in Enterprise Architecture is to remain flexible and agile in the face of constant change. To do that you need the ability to connect the dots between business strategies and goals, business operations, information, application systems, technologies and network elements.   For example, if the COO asks how the architecture is... more

Konnichiwa! Informatica Cloud Winter 2016 is Here

Winter 2016 is one of our most exciting releases ever! With Informatica Cloud Winter 2016, internationalized and localized support for the Japanese language is available now. Informatica cloud Winter 2016 delivers significant new and innovative platform features. A few key highlights are the new transformations available in Cloud Mapping Designer, Sub-org and hierarchical relationships supporting... more

Data Visibility, Risk and Financial Impact: Secure@Source Version 2 Webinar

The need for understanding sensitive data continues to grow; driven by persistent threats, data growth and dispersion, and byzantine privacy laws and industry regulation.   Reported data breaches provided a routine cadence of organizations whose security efforts failed to protect their most valuable and entrusted asset:  sensitive data, whether their customers or constituents or staff. Current... more

The ‘Coupon Cleanse’ That’ll Nourish Your Bottom Line

For deal-seeking customers, coupons can mean the difference between purchasing online and shopping at physical stores. I, for one, can’t resist coupons with unbeatable savings. Who doesn’t appreciate saving money while picking up a few necessities? At their best, coupons cultivate insane customer loyalty. Savvy shoppers plan their spending around special offers and sales. And... more