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Ask Questions: An Intern’s Guide to Success

This post is by Cody Clark, a Technical Writing Documentation Intern at Informatica Corporation’s HQ in Redwood City. He is a rising senior at Cedarville University where he studies Professional Writing and Information Design. When he’s not writing for Informatica you can find him reading outside or scouring San Francisco’s streets to find the musician... more

The Easy Way to Marketing Technology Magic – and Better Data Quality

It sounds like the turning point in a dramatic movie or book: With no time, money, or resources, you’re being asked to be the hero. If you’re a marketer, this may describe you. There’s one obvious way that marketers can reduce this stress and get back some of their valuable time, budget, and resources: Marketing... more

Machine Learning: Why Should You Care?

Machine learning has specific advantages when dealing with large sets of data, especially big data. Finding reliable solutions in a speedy manner matter more in real-life scenarios, not always finding the perfect solution. Algorithms leveraging the machine learning techniques can enable such discovery and help organizations take advantage of disruptive trends ahead of others.

Are Your Ready for the “Data Tsunami” from the Affordable Care Act Ruling?

The recent Supreme Court 6-3 ruling on the Affordable Care Act (ACA) allows health insurance consumers to receive federal subsidies regardless of their state’s role in running their insurance market makes healthcare insurance coverage. I personally believe regardless of political affiliation, having health insurance coverage for all this is a good thing for our society.... more

A Quick Win for Marketers on the Road to Achieving a Total Customer Relationship

Data-driven marketers recognize that great customer experiences start with a view across the total customer relationship. They are pushing their organizations towards data-driven strategies, and starting to see results.  They understand that achieving a total customer relationship goes way beyond implementing CRM.  They are advocates for pulling together fragmented customer data from across system silos... more