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Data in the World of Cloud

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Transformation Competency: It’s Time to Get Good at It

This is the third of three posts covering the core aspects of the next-generation integration competency center that we’re calling Enterprise Data Competency. In previous posts, we started with integration competency—the basic but increasingly challenging task of making all your data streams play nicely together—and then moved to information competency, which is the ability to... more

7 Myths of Data-Driven Marketing

As marketers become increasingly data-driven, more doesn’t automatically translate into better.   Since data delivers accuracy, efficiency, and engagement, it’s easy to believe that the more data we have, the better we can find prospects, learn what they need, and convert them to customers.  But using more data isn’t at the heart of being data... more

The Data Integration Journey to the Cloud

This means that for data management you are going to have to connect to everything, and plan for the fact that “everything” might be on-premise or in the cloud for the foreseeable future. If data management was hard before with the complexity and silos of the data center, it is going to get much harder as the number of cloud applications and platforms grow.

Investment in Data: What ROI Can Life Science Organizations Expect?

After many years of data making the headlines in business and popular media alike, data is finally making inroads in terms of corporate priorities too.  Informatica’s CEO, Anil Chakravarthy, has identified the next evolution of data management with data as the new control point. It is becoming clear that organizations that take a strategic approach... more

Information Competency: Some Data Just Matters More

This is the second of three collaborative posts (Part I) in which David Lyle, Rob Karel and I take an introductory look at the next-generation Integration Competency Center that we’re calling Enterprise Data Competency (EDC). Our first post discussed integration competency, and the need for agility despite escalating complexity. We also considered that most businesses... more

Why It’s a Great Time to Become an Informatica Partner

Since joining Informatica in August, I have been asked countless times “Why partner with Informatica?”.  The simple response is that we provide partners with the ability to drive revenue and profit with our market leading products.  It’s my goal to keep this promise and provide partners with the most competitive programs and incentives to grow... more