This is the third of three posts covering the core aspects of the next-generation integration competency center that we’re calling Enterprise Data Competency. In previous posts, we started with integration competency—the basic but increasingly challenging task of making all your data streams play nicely together—and then moved to information competency, which is the ability to... more
As marketers become increasingly data-driven, more doesn’t automatically translate into better. Since data delivers accuracy, efficiency, and engagement, it’s easy to believe that the more data we have, the better we can find prospects, learn what they need, and convert them to customers. But using more data isn’t at the heart of being data... more
This means that for data management you are going to have to connect to everything, and plan for the fact that “everything” might be on-premise or in the cloud for the foreseeable future. If data management was hard before with the complexity and silos of the data center, it is going to get much harder as the number of cloud applications and platforms grow.
After many years of data making the headlines in business and popular media alike, data is finally making inroads in terms of corporate priorities too. Informatica’s CEO, Anil Chakravarthy, has identified the next evolution of data management with data as the new control point. It is becoming clear that organizations that take a strategic approach... more
Dmexco on September 14-15, 2016 has grown to be the biggest trade show and conference for digital and online marketing in EMEA. International companies make up more than fifty percent of the exhibitors at the event. Having attended the event myself in years past, I believe that it is the place to be if you focus on... more
Since the General Data Privacy Regulation (GDPR) was formally announced as being a regulation from 25th May 2018 onwards, 3 months have passed. So what’s happened in that time? Differing responses to GDPR So depending on which part of the business you’re in, the initial response seemed to have been somewhere between panic and apathy.... more
This is the second of three collaborative posts (Part I) in which David Lyle, Rob Karel and I take an introductory look at the next-generation Integration Competency Center that we’re calling Enterprise Data Competency (EDC). Our first post discussed integration competency, and the need for agility despite escalating complexity. We also considered that most businesses... more
Data connections are crucial to insight delivery. The best analytics tools, the most data, and the brightest people, will all fail to deliver business value unless you have an organization-wide data management strategy and architecture.
Since joining Informatica in August, I have been asked countless times “Why partner with Informatica?”. The simple response is that we provide partners with the ability to drive revenue and profit with our market leading products. It’s my goal to keep this promise and provide partners with the most competitive programs and incentives to grow... more
“Data is what makes it possible for Hyatt colleagues to provide a personalized experience that guests do not forget. Thanks to the relationship with Informatica, Hyatt can relate the data together and give colleagues the means to act on it across all Hyatt hotels worldwide.” – SriHari Thotapalli, Director, Customer Data Management, Hyatt Hotels At global... more